Pride concert series OUTLOUD to launch exclusively on Facebook

Dustin Smith, Smithhouse for JJ|LA



Five Week Series Premieres May 26 & 27 with Betty Who Headlining an Inclusive Lineup of LGBTQIA+ and Allied Artists

Concerts to Support Fundraising for Community Pride Partners Including Los Angeles, Houston, Phoenix, and Washington D.C.

The award-winning live event production company JJ|LA has transformed the OUTLOUD Pride Artist Showcase that was scheduled to debut at this year’s South by Southwest® (SXSW®) festival into OUTLOUD: Raising Voices, a 10-episode, five-week concert series highlighting and elevating a diverse lineup of queer talent making an impact in the music industry. The series premieres May 26 and will be available exclusively on Facebook twice weekly on Tuesdays and Wednesday at 5PM PST/ 8PM EST on LGBTQ@Facebook, OUTLOUD’s Facebook page and the JJ|LA Facebook page and fans are encouraged to join the celebration using #WeAreOUTLOUD.

Helping kick off Pride celebrations worldwide, each episode of OUTLOUD: Raising Voices will also provide support to local Pride organizations that have seen their yearly fundraising festivals and events canceled in the wake of the COVID-19 crisis. Viewers can donate directly using the Facebook donate button on the video to help support impacted communities directly, including Los Angeles, Houston, Phoenix, and Washington D.C.

In the wake of the SXSW cancellation, Jeff Consoletti, Founder of JJ|LA, who originally conceived the live concert concept OUTLOUD with his business partner Artie Kenney, Founder of AKT Agency Inc., recognized the opportunity to transition to an impactful digital format that will allow for everyone to celebrate the 2020 Pride season. The first two episodes of OUTLOUD: Raising Voices, hosted by Grey’s Anatomy star Jake Borelli, will present some artists scheduled to perform at SXSW, including headliner Betty Who and featuring Madame Gandhi, Flavia, SWSH, Bang Bang Romeo, pineappleCITI, Pabllo Vittar, Ryan Cassata and Ariel View.

Future appearances & performances will include Kesha, Candis Cayne, Allie X, Vincint, Greyson Chance, The Aces, and Wrabel. Additional details will be announced weekly.

“Now more than ever, it is important to find ways to feel united while still being mindful of current social distancing requirements. OUTLOUD: Raising Voices is a perfect opportunity to bring people together while also giving back to our communities around the country,” said Jeff Consoletti, Founder and CEO, JJ|LA. “Pride festivals are often the biggest - if not only - fundraiser many local Pride organizations will have, and the loss of these events is potentially devastating. We hope the community will join us to celebrate Pride together with each other and these amazing artists and donate to some great non-profits.”

Among its diverse roster of clients, JJ|LA has produced Los Angeles Pride, including its nationally recognized parade and festival, for the past decade, and produced the two-day Pride Island music festival featuring headliner Madonna at WorldPride NYC.

About JJ|LA:

JJ|LA produces unexpected and innovative solutions for projects ranging from public concerts, festivals and brand experiences, to corporate brand activations, trade shows, experiential tours, non-profit benefits and private events. Founded in 2010 by Jeff Consoletti, the firm helps clients conceive and realize brand new event concepts or reimagine and reenergize established events in innovative ways. Featuring extensive experience in the entertainment, consumer products, sports and non-profit industries, JJ|LA’s offerings encompass overall event planning and production management services, site operations and logistical support, custom fabrication and event design and execution. Named an Entrepreneur 360 Best Company, a Top 50 Event Company by Special Events, and included on the BizBash 1000 list, JJ|LA is headquartered in Los Angeles with offices in New York and Boston.


OUTLOUD: Raising Voices


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